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While it is still very early, anecdotal evidence suggests the BlackBerry Z10 is selling well in the United Kingdom since hitting the shelves the last week of January.

Investors seem impressed, boosting. The BlackBerry company's shares (TSX:BB) more than 15 per cent on Feb. 4, moving ahead $1.98 to close at $14.99 on the Toronto Stock Exchange.

According to news stories, lineups were forming at U.K. stores with widespread sell outs of the white Z10 and limited stock of the black Z10.

The BlackBerry company (formerly known as Research In Motion) is scrambling to recover lost ground in the smart phone market. So far, it has enjoyed a large number of positive reviews for the Z10, its new touchscreen phone. A keypad version is expected to launch in April.

The Canadian launch was on Feb. 5 and will enter U.S. stores in March. Victoria smartphone retailers appear enthusiastic about the arrival of the Z10 with many reporting strong pre-launch interest from Victoria business people and recreational users alike.